Every website owners’ dream is to get noticed. From the moment you publish that website, you start thinking of it going viral.
I don’t mean to be a spoiler, but the chances of your new website going viral are low, except if you get out there and promote it.
There are several ways to get your new website noticed, but in this post, we will focus on the nine most effective methods you need to follow to get your website to the top of the search engine.
Create unique content
Creating content is a no-brainer. Your audience loves it, and social media adores it. If you don’t update your website often, the search engine crawlers won’t visit.
Creating unique content is the first step to standing out of the crowd. Not only will it help you gain traction, but it will also position you as an authority in your field, which will generate more leads and sales.
Many sites across the web regularly quote, rewrite, spin, and link to other people’s content. If your content is original and link-worthy, then people will link to what you’ve created. Links to your website, especially from more established sites than your own, will help you boost the visibility in search engines.
Start guest blogging
Contrary to popular beliefs, guest blogging isn’t dead, and it sure isn’t irrelevant. Writing a guest post on a reputable site can increase traffic to your website and help you build your brand.
It is one thing to write useful content; it is another to get the content seen. One of the effective ways to get your website noticed is to get your content in front of many people. And how do you do that? Content Marketing.
This guide explains more about content marketing and how it works.
You can also get your articles out there by submitting your best articles to article directories like ArticleBase and leave a link to your website in the author’s biography.
I’m sure this is not the first time you’ll hear of SEO, and not the last. I’m sure you know that when it comes to ranking on search engines, SEO is vital.
But contrary to popular opinion, SEO doesn’t work immediately. SEO is like a long-term investment, you won’t see results immediately, but you sure will see results.
The sooner you start using SEO, the sooner your website will get noticed.
First, you need to start by understanding the keywords your target audience uses to search on search engines and then make sure that your webpages are optimized around those keywords.
You should also pay attention to your on-page SEO. Ensure you make the most of your image alt-text, don’t sleep on Meta Descriptions, and create internal links to new content. On-Page SEO can help boost your organic traffic.
Work on Local SEO
If you have a business that serves a specific area, the easiest way to get seen is to work on your local SEO. With Local SEO, you’ll increase your chances of appearing when people search for keywords like “your business type” + “your local area.”
You’ll also get the chance to appear in map results, which will help get your website noticed locally.
Check out this guide to learn more about Local SEO.
Focus on User Experience
SEO is great, but you need to focus on engaging your audience. Google can now track your bounce rate and user engagement. If they see that your web visitors don’t enjoy staying on your website, they will penalize you. So make sure your website provides a good user experience, so your audience stays longer.
Make your website appealing to visitors so that they will stay engaged all the time.
Focus on Mobile
Gone were the days when browsing was done exclusively on desktops. Today more people are using mobile devices to access the web. Research from Smart Insights shows that 50% of B2B inquiries are made through smartphones.
If your site isn’t responsive, and your visitors find it hard to navigate, then you’re telling them to go elsewhere. You have to make sure that your website is accessible and comfortably viewable across various devices, including tablets and mobiles.
Use Social Media
You can’t just share your content on your social channels and expect millions of people to swarm your website. It doesn’t work that way. You need to participate in the community, network actively, and put yourself out there.
Got a Facebook account? Then join groups and stay active, get engaged in discussions, and network. Answer questions, engage with your audience and post useful content.
No one wants to be spammed with broadcast messages. If you only put your content on your social channels without interacting with people, you shouldn’t expect drastic results.
Social media and search engine advertising is a low-cost way to bring attention to a new website, but you have to be careful not to spend too much without getting results.
Search engine ads are great to drive people directly to your products or services. However, you need to identify the right way to target your ads to make sure your campaigns are profitable.
On the other hand, social media ads can also be used to advertise your products and build awareness about your website. To learn more about getting started with social media ads, read here.
The best way to get your new website noticed is by using various techniques consistently. Find a strategy that works for your website and stay consistent with it.
About the Author
Adeife Adeoye is the Founder and CEO of Penpalms, a writing agency that focuses on creating content for business owners looking to scale up. Sign up for her free content strategy session to figure out what content works for your business.